Dienstag, Februar 21, 2006


"The global Village"

McLuhan says:

"By emerging the new medium electricity - which means also a new stage of the expansion of body - McLuhan believes to overcome the condition to the technology serving, "hypnotized" humans. In the electricity humans shift his central nervous system outward. Here it concerns those its senses coordinating instance; the electricity manufactures a connection - contrary to earlier expansions of body (hand, foot, eye), which were converted in separate equipments. "In relation to the 'limited and 'atomistic' mechanical technology, which followed from the dismantling of processes, the electrical is total and comprehensive ' ". For the first time it is possible for humans to recognize the nature of the technology and its situation.
McLuhan sees the 20. Century in a transitional phase, where the "Gutenberg galaxy" was replaced, but old perception patterns still prevail, since they are not replaced ad hoc. Result is "rear view mirror thinking" which tries to solve "the tasks from today with the tools from yesterday and the conceptions from yesterday". The "rear view mirror thinking" represents an anachronism in the environment changed by electricity.
Because of the electrical cross-linking of the globe space and time will overcome, distances of all kinds thus waived, the world is pulled together to a village. In the consequence features of the printing culture - like individualism and nationalism - are overcome. Humans live now in the community of the global village in the form of the oral master organization in interdependence, which requires commitment and sympathy with the other one and which makes redundant past society of passive individuals. The tactile aligned perception is favoured, whereby the rehablitation is made possible before displace feelings."

Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar, professor of English literature, literary critic, and communications theorist, who is one of the founders of the study of media ecology and is today an honorary guru among technophiles.


Blogger Sue hardy-Dawson said...

Was he talking about the internet? I'm on my third read and that's the only solution I can come up with. Blogs are a kind of Global village arn't they?

7:21 nachm.  
Blogger castor said...

to Sue Hardy-Dawnson:
You will find something about the internet in: "Understanding Media",
here he writes:
" The psychological and social structure to change, affected by the " expansions by e.g. the skin, the hand or the foot ". If it lasted to dispatch for example in former times weeks or months a letter, this happens nowadays within shortest time, in order to formulate it still more extreme, can it only seconds last, by email in the Internet. ... "

4:23 vorm.  
Blogger Cocaine Jesus said...

so this is the man that would have been a pioneer of this splendid new frontier that we all are exploring?
wow! castor this site of yours never ceases to amaze me. so much useful information and such an exciting discovery.

9:30 nachm.  
Blogger castor said...

to Cocaine Jesus:
In this case it was Alex who made me occupying myself with McLuhan and I was very surprised to get an affirmation of my own thoughts by such a luminous personality as he has been!


10:46 nachm.  

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